How do you know if you are conducting a reliable survey? How do you know if you’re asking the right questions, people are answering, and you are gaining valuable info? By learning the right level of survey response rates you can figure out if you are on par with the rest of the industry – or if you are falling short. Find out the “good” level of survey response rates and how you can increase your survey to ensure that you learn the most information you possibly can about your target market.
Find out all you need to know about survey response rates here.
If you are concerned about the level of your survey response rates, then you need to know a few things first. You can create your survey response rate by using the number of invites to your survey and the number of respondents – the survey response rate is the number of people who responded to and completed your survey vs. the number of total people that you invited. The more people you invite, the more chances you have of people answering – but you also have a higher sense of people not answering. This is why figuring out the balance of the other number of invites is key to being able to increase your survey response rates. When you’re calculating the response rate, you will typically express the number in terms of a percentage – ex: you had a 15% response rate for your survey. You can click here to learn more about survey response rates.
The average response rate for email surveys is usually just under 25%, whereas customer feedback surveys in any type of form typically garner between 10 and 30% of survey responses as a whole. Depending on the type of audience that you are asking, the type of company that is doing the asking of the questions, and the engagement level of the audience with business, the response rates will differ. Do you frequently interact with your customer or are you more of an absentee brand? By keeping customer engagement levels high, you can also keep survey response rates high.
But what is considered a “good” response rate when it comes to survey response rates? Typically, businesses find that a survey response rate of over 20% is a good level. Anything that has 20% or higher is considered succeeding in terms of learning more about your target market, with the majority of businesses that conduct customer surveys (around 51%) are successful at reaching this target. To increase your response rate, you need to focus on certain aspects of your survey that you can change – such as asking better questions, asking direct questions, keeping your audience engaged, and asking the right people.
Conclusion
If you are trying to boost your survey response rates, you need to know – what is the benchmark level for survey response rates and how short am I falling? Typically, anything above 20% is considered a level of “good” survey response rates. If you find you are consistently falling below 20%, then you need to ask new people to find out more about your target market.