Creating an online business can be the cheapest and most efficient way to start and run a company successfully. We now spend so much of our time online that this is an obvious place to be present as a business. The growth of the internet and general digitalization of our everyday life has led to the start of many online based companies, but how can you differentiate your business online.
Everything starts with the name, at least that is what the customer will see first. The domain and the name of your company should match and reflect what you are selling or offering. You can either come up with a name for yourself or use a name generator online. Then it is time to lure in the customers.
SEO is crucial
SEO stands for Search Engine Optimizing and is all about reaching the consumer. When you search for something in a search engine like google, you will get millions of results. Most likely you will choose the 4-5 top suggestion and rarely, if ever, scroll to the next page. This is exactly why it is so important that your company is one of the top picks. Having good SEO is therefore crucial for any company with a digital appearance.
This can be achieved in two different ways, with organic and paid SEO. Paid SEO had become popular and is known for getting you to the top of google by paying for ads and SEO keywords. This is helpful and due to the big competition for the top results, the easiest way to be noticed. Organic SEO is when you “earn” your place at the top simply because people enjoy your product, gives you feedback, and you use the right keywords on your website.
Instagram businesses
Instagram is becoming the most popular social media and a necessarily for any business. The growing use and popularity of the app has made it possible for your business to run solely on the platform and otherwise be used as the main marketing. Billions of people use Instagram every month, and many of these uses it every day.
It has great analytical tools and a specific set of functions for businesses on Instagram. This lets you keep track on which posts gains the most attention and generates the most sales. It is possible to get an estimate on where your customers and followers live in the world, what gender they are and how often they go from your Instagram to your website
Instagram stories has become highly popular both for private users, influencers and businesses. These let you interact with your followers, ask questions and do polls. Other functions such as live streaming and videos are also popular. Furthermore, this is the social media that is most used by influencers and Instagram has become a common way to advertise a product.
Try starting your very own online business today and use some tips and tricks to run it successfully!