High-end products demand as luxurious packaging as the Luxury boxes. The magnificent appeal of these boxes does justice to the elegance of the valuable products packed in them. Their sturdy non-bendable structure is made possible with the use of rigid cardboard materials. Their smooth surface coated with fine finishes further speaks of their elegance. They are available in all colors, shapes, styles, and sizes as per requirement. The rich appearance of these boxes makes them needless of heavy designs and colors. The logo of the brand is projected on them with different printing options to serve branding purposes. Imagine buying a luxury wallet and you receive it in a mediocre packaging. Would you appreciate it? Would it justify the huge amount of money you spent on buying that expensive wallet? Would you make a purchase from that brand in the future? Most of you will say no which is quite sensible. This indicates how much Luxury boxes are crucial for the packaging of high-end products and why you should invest in them. Now let us discuss the facts about them in detail and explore how they do justice to the standard of the valuable products.
Structure Portrays Quality:
The rigid structure of luxury packaging speaks of its quality. The non-bendable rigid cardboard used in their manufacturing is of the finest quality and sturdy enough to remain intact under all conditions. It makes them ideal for the packaging of delicate products that demand extra protection factor. This is why you will always find your dainty jewelry and expensive watches in luxury rigid packaging. The special inserts added in them further adds to the value of the packaged products. Brands that want their products to be perceived as premium make use of such packaging. The quality of their packaging indicates the quality and worth of what is inside and thus enhances their demand. The functionality of these boxes is also considered to provide ease of handling and opening of the package. Receiving the products in such fine boxes justifies the money spent on the purchase.
Surface Exhibits Extravagance
The smooth and velvety surface of luxury packaging gives an expression of elegance and adds value to what’s housed in it. These boxes are coated with fine finishes that contribute to enhancing their aura. Coatings have a role to play in changing the perception of people about the items they are representing. A matte feel is usually associated with extravagance while glossy coatings represent fanciness of the product. Every kind of coating gives a different kind of feel to the custom luxury boxes but adds elegance to them in their own ways. It seems as if they are trying to say there is something exquisite and valuable in here. Besides the finish, the color of the packaging also aims to set a specific mood about the product and create a desire among people to have it.
Minimalism ensures elegance:
They do not need detailed designs and striking colors to stand themselves out as their rich appearance is enough to do it for them. This is why minimal designing is done on them with just a few colors. Consider tiffany and co. its iconic packaging has nothing printed on it other than the name of the brand. Chanel also has an almost similar approach when it comes to the packaging of its luxurious products. High-end clothing brands such as ZARA also uses luxury apparel boxes printed with just its name as a symbol of its status. This minimalist approach portrays the value of the brands by giving the impression that the only name of the brand is enough to make a difference. It highlights the confidence they have in their names and creates a desire among people to connect to such elite brands and use their products to feel boujee.
Printing stands exceptional:
Although these boxes have not many prints on them, but even if it’s the logo or brand name, everything is projected with an exception. Metal foil stamping is the most preferred option when it comes to the printing of expensive product packaging. Embossed work is also much admired in portraying the brand image in an alluring way. Have you seen Harrods packaging? The name of the brand is embossed on it beautifully will a metallic gold ink which speaks about the privilege of the company. Their boxes for Christmas are also exceptionally designed with the theme of the occasion and digitized with the finest printing options that are admired by everyone when they buy gifts for their loved ones and receive them in such beautiful and well-executed packaging.
Although there are a number of aspects that contribute to creating desire in people about the products, packaging stands on the front among them. Especially when it comes to marketing to the wealthy, you cannot miss the mark in presenting the products to them in an alluring way. This is why Custom luxury boxes are considered crucial in the luxury market as they exude the worth of the products while enhancing their desirability to a significant extent. They portray the status of the brand and further increase its persona.