Keeping up with the latest digital marketing trends can be challenging for firms since new promotional mediums and platforms keep coming up. Companies must keep up with these if they face healthy competition in continuously evolving market dynamics. They have to have sound digital marketing strategies for each platform. What works on Instagram, for example, may not work on TikTok. Therefore, understanding how social media and E-commerce work is critical. The audience now spends most of their time scrolling through Instagram, sharing top-trending reels on TikTok, vlogging on YouTube, Tweeting about politics on Twitter, spreading business news, and sharing job opportunities on LinkedIn.
Digital marketing is about making good use of digital media trends to reach out to the target market effectively. It is not difficult for an online business owner to research, segment, and target different markets to reach their business potential. Recruiting the best resources and reaching high potential markets is possible through digital marketing. Keeping this in view, let us look at some top digital marketing trends to watch out for in this decade.
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Upskilling
The foremost demand in digital marketing is for marketers to upgrade their skill level in digital media. For this, marketers can pursue a digital media degree to learn the basics of digital media and marketing, learn how the algorithms of social apps work, graphic designing and video editing, photography, video production, and content management. These skills will prepare you to delve into the digital marketing industry as a professional.
The fastest-growing occupations in digital media marketing include media coordinator, search engine marketing manager and analyst, marketing analyst, social media coordinator, and digital media manager. The most in-demand occupations include digital account executive, digital strategist, digital media ads manager, account supervisor, and digital account executive.
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Online Shopping
People do not need to step out of their homes to shop for groceries, household and personal items, luxury products, and services like house and car repair, grooming services, etc. Nowadays, you can get everything at your doorstep. This trend saw a high rise during the worldwide Covid-19 pandemic and will only increase soon. According to a study by Accenture, social commerce will reach $1.2 trillion globally by 2025.
Shopping on social media platforms will evolve by making payments possible without leaving the social media sites. Some Facebook and Instagram business pages already have shops set up, linking them to their website. This feature will expand, making customer service seamless. The millennials and Gen Z will contribute towards 62% of this growth.
Moreover, TikTok, Shopify, and Instagram collaborated to develop their e-commerce infrastructure for a seamless social shopping experience. Additionally, YouTube is working on creating its shopping tags to enable customers to shop on Pinterest. The research by these social media companies revealed that relying on images alone is not enough. Instead, reels, transitions, keyword-rich descriptions, and a transparent system are more valuable. Combining these will bring a revolution to the overall social commerce shopping experience.
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The Rise of TikTok
TikTok has over 1 billion users and increasing every day, with a watch time of 850 hours a month in the US alone. Most of the videos that go viral stem from TikTok. It presents an enormous opportunity for marketers to build their brand and reach customers via creative tactics. TikTok was the top-earning app, with revenue of $110 million in 2021. It suggests room for brands to monetize their products with vast sales potential on the app among young users and spenders.
Brands can reach many more people on TikTok than on Instagram and Facebook. It is because of the presence of influencers who are making millions collaborating with brands to promote their products. The presence of influencers and celebrities with a substantial TikTok following like Gordon Ramsey and Rod Stewart is a high potential medium for advertisements and promotions, with influencer marketing on the rise. Even the content we see trending on Facebook and Instagram filters from TikTok.
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YouTube Advertising
With live YouTube channels, television advertisements shift towards YouTube advertisements. Advertisers see more ad potential on YouTube because of targeted ads with high sales potential geared towards higher and stable revenue streams. Therefore, they propose investing in YouTube ads rather than television advertisements, as it also puts less strain on ad costs. In 2021, YouTube’s global revenue was $29 billion, matching Netflix’s revenue for the same year.
It is easy for a brand’s message to get lost in traditional advertising channels. Therefore, it is especially beneficial for smaller brands to advertise on YouTube to eke out competition from more prominent competitors. Having an intelligent understanding and a sound strategy for YouTube advertisements can help you save your advertising budget and get a clear message across to your targeted audience.
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Metaverse
Facebook founder Mark Zuckerberg rebranded Facebook to Meta in October 2021 with a vision for the metaverse as the next step in creating a global online community. It is a relatively new platform, but brands recognize its potential after embracing its immersive advertising nature. For example, Gucci used the metaverse to display its digital products on avatars, from where users can digitally try them on to see how they will look. It was a huge success and received immense popularity among Gen Z.
Emarketer research revealed that by 2023, 65 million people worldwide would be using VR to access the metaverse, with 11 million using AR every month. It shows the rising popularity of the metaverse and the opportunity for marketers to take the next step in promoting their brands.
Conclusion
The above trends signal an advertising revolution that could potentially transform how we interact with brands and shop for our favorite products. It suggests an increased demand for learning all about digital media marketing. If you are a marketer, a brand owner, or passionate about digital marketing, you must keep these four digital marketing trends in mind for success. They could help you narrow your search for the best platforms or a combination of media to provide an optimal shopping experience to your users. It will help you step out of the crowd and let you effectively and efficiently compete with bigger competitors.