Video Marketing for Business

Introduction to Marketing

Marketing and business are like the two sides of the same coin in the 21st century. You can’t have one without the other. Marketing is the fuel that enables the business to run. There are various forms of marketing, but there is one significant form which is used by around 87% of marketing professionals. This is the most demanded form as 54% of the consumers want more of it. Yes, you guessed it right, it’s video marketing.

Importance of Video Marketing

One of the reasons why video marketing is the most popular form of marketing is its conversion rate. It has been observed that 8 in 10 viewers are more likely to purchase a product due to video marketing. The conversion rate is 81%, which is higher than any other form of marketing.

Many businesses hesitate to use video marketing because of the myth that revolves around it. Contrary to popular beliefs, creating videos is way more comfortable and cheap than it used to be, especially for social media – Facebook, Instagram, or YouTube video format which you can check out here. One can even start with minimum investments and create a professional video. All you need is a basic knowledge of how to make a video, and incorporate the same with marketing strategies.

With this article you’ll find some insight into how to get started with video marketing.

Getting started with Video Marketing,

Usually, people get nervous and awkward with videos at first. Therefore, let’s take an organic route to understand what are the various ways in which you can understand the concept of video marketing and incorporate it into your business.

  • Understanding needs and audience

Just like any other marketing style, you must comprehend the requirements. Based on these needs, you can set a target and work accordingly. For example, you should be clear about what the goals are trying to achieve. Is it an increase in sales, more traffic on your website, product promotion, lead generation, or brand awareness?

Video marketing can help you attain all of these goals, but you need to set a systematic plan to do so and follow it diligently.

Once your goal is clear, focus on your audience. Direct your thoughts to their needs, choices, and other factors. Always remember, what works in New York might not work in Alaska. So align your content accordingly.

  • Evaluate your resources

Have you read the great quote by Steve Maraboli?

“Accept yourself, your strengths, your weaknesses, your truths, and know what tools you have to fulfill your purpose.”

Simply put, it means you must be aware of your resources. Ask yourself, do you have all the necessary equipment? Do you have editing software? Are you going to create the videos on your own, or do you need to hire a professional?

You need to comprehend that you need not have all the resources, but you must know how to utilize whatever you have and work with it.

  • Create your concepts and scripts

Based on what your goal is, plan on what type of video you want to create. Having a concept and script helps you smoothen out the process and create a compelling story that can communicate your message and take you closer to your goals.

  • Filming and Editing

Time for action! You could either hire professionals or just do this on your own with your team. If you know the basics of shooting a video and understand the process, it should be easy to get this done. Filming and editing are an equally important step, especially for video marketing. Ensure you have professional editing software.

  • Share your videos

Once your video is ready, the next step is to show it to the world. Share your video on diverse social media platforms. Remember, Youtube and Facebook are the most popular platforms. You can also run your marketing campaigns and create other video series to promote your brand.

Some prominent categories of videos –

  • Introduction Video –

It is always a good idea, to begin with, an introduction video. Your introduction video will be the first glimpse of your brand to the world. This video should be kind of like the trailer for your brand. It should be able to explain what your ideas are and showcase your brand personality.

An introduction video gives viewers a glimpse of what to expect from you. When your content is organic and relatable, it allows you to connect with the viewers on an emotional level.

  • Product-oriented

These are videos that highlight your products. The idea here is to show what you do and what your business is about. Your viewers should be able to understand what they will get from your product and how it’ll be useful for them.

Pro tip – A lot of brands tend to showcase only their products. But it was observed that when you show the process and the behind-the-scenes work, that too helps build trust. Using real-life examples where your product can help the user can do wonders.

  • Testimonial videos
    The most effective way of winning trust is to show your product in action and the excellent results it can lead to, and what better way of revealing it than through the words of your happy customers! Testimonial videos help you build an online presence and offer one of the most favorable results in marketing.

When you feature your happy customers, it also makes them feel special and shows that you value their experience. The reason why testimonial videos are so useful is that they show proof of concept and attract new customers.


According to Cisco, by 2021, 82% of internet traffic will focus on videos. The demand for videos is continually growing. Today, video creation and production is affordable and accessible. And the best part is the result. With a conversion rate of over 80%, you know your efforts will be fruitful. So now that you know how to make a video by reading the content from here to know more, why not utilize the advantage of video marketing to boost your sales and grow your business!