For a lot of lawyers, getting their law firm is one kind of dream. Most of the lawyers reach this point just to know how challenging it is to run a successful law company— and let us be very honest, no one sets out own as well as manages their firm without getting the right law firm marketing strategies.
- Think locally
Focusing on geography is one smart strategy for a lot of reasons. The fact is most of the future clients are looking locally before they even hire the lawyer. The marketing efforts can work right in areas where you practice. You can start by creating the local business listings. The listings function as a part of the local online search as well as make your company visible.
Take benefit of many directories where you may list your company for free, like Google My Business, Bing Places, Yelp, and more. The consistency, quality, as well as spread of the online directory listings, will affect the local SEO results. Some tools will help you to manage your reputation through various directories online.
- Make Compliance One Priority
There are chances you & your company are familiar with IOLTA and trust accounting. Probably you know how much of the headache it will be to stay compliant with these regulations that are associated with this.
Most of the companies may depend on the account reconciliations just once in a month or every six months to make sure that their compliance, however, it is good to have the accounts reconciled & IOLTA compliant as you do not know when the legal accounting audit will rear the ugly head.
- Stay efficient
Large law companies, with large corporations & government agencies for the clients, are rewarded for their inefficiency. We showed the partner in the large company how document automation can dramatically decrease the amount of time taken for producing the standard commercial lease. Their response was ‘why will I do that?’ The hourly billing does not reward efficiency in those firms. Not for companies with private clients in common areas of the law.
- Write Goals, Ideas & Plans Down
It is really good to keep the ongoing handwritten list and ideas, plans, and goals. These can help you stay on proper track as well as remind yourself about where you would like to be & what you must and must not focus the time on.
Writing out something by hand takes so much time & effort, thus making an effort to acknowledge & put these ideas on paper must help to keep this at a forefront of the mind & decision making.
- Encourage your visitors to interact
Whatever you produce, which promotes your company must remind the people to take the next step. That will mean CTA on content such as white papers, however, it means helping the people to engage while they are on the website. The user studies have also shown that interactive content like quizzes or polls prompts people to take the right action.
In addition, lots of companies have found huge success implementing the live chat function. People like instant gratification to get the right answers, without the pressure of setting the real discussion with the staff. Interaction extends to encouraging users for leaving reviews for the company, engaging as well as asking them to react to the social posts, and more.
You must know when establishing the legal marketing habits and include lead forms over the website, and ensure every single page has a certain type of CTA of doing next.
- Maintaining Self-discipline
Here is one fact, you cannot & won’t build a successful law company without proper self-discipline. People that do not grow and succeed probably did not make it due to a lack of willingness of doing their hard work.
Your success needs you to go very far out of the comfort zone, for doing things that challenge and terrify you. To do this, we need to be well-disciplined. So question is, how much discipline you are being in your dreams & your marketing business?
Are you dedicating time and focusing on things that you want to do? Can you take out time to learn the new skills as well as grow as a professional? You can manage your discipline and results may start appearing quickly!