The main term of the last couple of years is “artificial intelligence”. This concept is now on the wave of popularity, in the news they constantly write about “robots” making legal claims, writing sports reports and criminal chronicles, “working” as consultants in sales departments and on websites.
But we still consider all this exotic, small steps into a great future. And we are confident that many years will pass before the real benefits of AI in making strategic decisions.
Here’s a set of core beliefs about AI in the entrepreneurial environment.
What in the current day is called “artificial intelligence” is only a rudiment, a demonstrator of future possibilities. Today it is impossible to talk about it seriously and even more so to use it in serious tasks.
You don’t need any AI to be successful in business. You just need to improve the product, make it better and better.
The “robot” can be entrusted with some simple algorithmic actions, but a business strategy is certainly a human task.
The introduction of AI will only increase the costs of the company – it will still have to hire additional “artificial intelligence programmers” or something like that.
Artificial intelligence technologies are very expensive and only available to multinational corporations. For ordinary business, this will be inaccessible for a very long time – and maybe never.
Surprisingly, all of these statements are wrong.
Intelligence and personality
How advanced is artificial intelligence today? Why, despite all the talk of success, do we not see anything resembling humanoid robots from science fiction films? The fact is that when reasoning about AI, the concepts of “artificial intelligence”, the search function for interrelations and dependencies, as well as “artificial personality” are often confused – a reflexive, self-aware entity that has independent judgments.
We are still very far from artificial personalities – and, perhaps, they will never be created.
But ai in marketing systems that are able to track connections between a huge number of objects, find patterns, make predictions arising from these patterns – already exist and are successfully used in a variety of areas and industries.
Stop thinking about the product
All marketing from ancient times until recently was built around the product. And even when marketers started talking about customer focus, it was still a story about a product. How to make a product more satisfying, more customer-friendly.
This was the case until recently, but today something has changed. Digital technologies allow us to collect a huge amount of data about a client – and if we process it correctly, we can predict with a high probability what configuration of a product or service will suit a particular client. A person is not able to process so much data, but the artificial intelligence of Watson Marketing can do it. Process, build relationships, make a forecast and form an individual proposal.
Today we are at a turning point: very soon, a cellular operator will offer you to switch not to a “new tariff”, but to an “individual tariff plan”, which will turn out to be truly individual – and beneficial for you! Read more on data-science-ua.com
Strategy is not a mechanical affair?
All these are clearly “human” competencies:
- The development strategy of the entire business.
- The strategy of a separate advertising campaign.
No AI will make the decision for you. But every decision is based on knowledge. Only by understanding what is happening, what trends exist, and what they will lead to in the near future, it is possible to build a strategy. Namely, data analysis is the domain of AI, its element.