Digital media supports all sorts of file formats such as video, audio, animation, etc. in addition to text. Thus, the content where things are easier to convey through visual means is best supported by this media. Health and wellness is one such sector where talking only or writing articles only does not create an impact. Posting videos for workout sessions, or showing health improvement journeys, weight loss journeys and recipes for making healthier food are some of the things that influencers can do using digital media platforms.
Some of the interesting ways digital media is being put to use for achieving the objectives as a health and wellness influencer are:
- Making interactive posts, contests etc. to create user generated content
Health and wellness experts can create user generated content by asking their followers to share their fitness journeys or they can ask the followers to come up and share recipes for weight loss, skin care treatments, meditation routines etc. Such kind of content allows people with few resources to share their experience and so the level of connect with the audience is deep and sustainable one. Digital media makes all this possible for the experts who strive to be influencers. The UGC is likely to have more followers because:
- Content coming from real people is relatable
- Brands love this kind of content and share it more and often on their official handles
- It allows experts to speak about the importance of products and practices without sounding too promotional
- Engagement factor is high that helps gain more followers
To educate is one thing, but to allow people to find their own strengths is an entirely different issue. Digital media makes all of this possible and helps content creators achieve the status of an influencer.
- To cash on relatability and better reach of digital media
As they say, visuals have the impact way deeper than the words. Thus, the health and wellness content creators can make use of videos, live practice sessions, and other sorts of consumable that become easy to follow when made using digital media. Also, the work of health and wellness content creators does not remain restricted to a specific geographical boundary when they use digital media to share their expertise instead of making CDs only about it. The reach of digital media comes into play and enables the health and wellness experts to spread their expertise almost worldwide in some instances. Thus, their growing follower base possible to achieve by leveraging the reach of digital media can help them become influencers.
- To get the benefit of faster networking
Going and meeting people with similar goals or reaching to the people searching for health and wellness solutions in-person is certainly not feasible. Digital media allows networking with the people who share the same sentiment as that of content creators overcoming the barriers prevalent in the physical world. Due to the faster networking support available in digital media, the health and wellness creators get to enjoy better quality audience in fewer efforts. Since the digital media allows the users to filter and funnel out the audience, it becomes easier for the aspiring influencers to create a niche that supports their objectives. Networking is one of the strengths required to become an influencer and it comes easy with digital media.
- To get recognitions faster and easily
Views, shares and follows decide the popularity of any social media influencer. Since showing the support in these forms does not require more than pressing a few buttons, the health and wellness experts can get their share of followers in no time. Thus, the ease of communication and that of brand establishment activities offered by digital media provide effective support for enjoying the status of a health and wellness influencer.
- To manage brand reputation easily
Digital media offers a variety of tools that can help the health and wellness experts in managing their brands effectively. Ease of commenting and moderating comments, sharing loyalty programs and moments of triumphs, and also, the ease of telling the world about every single detail about any successful journey have provided full help in brand reputation management. The users of digital media can turn the brand reputation management opportunity in their favor and have a loyal base that can help in establishing their identity as health and wellness influencer.
Not only in becoming the health and wellness influencer, the experts can also leverage the digital media for monetizing their influencer tag. They can join ambassador programs or influencer networks and get the attention of brands by writing them mails or sending them invite to go through the work.
One email or digital shout-out at the right time and with the support of right audience is what it takes to step into the journey of being an influencer. So, this is how the health and wellness influencer can make the start using digital media.
Conclusion
These days health influencers are on a rise on digital media and vice versa. The growing technologies and the adoption of innovation is further triggering the healthcare industry while giving many people an opportunity to become health and wellness influencers through the impact digital media is delivering in the healthcare segment.