There is an old saying that says, “The first impression is the best impression”. This applies in every aspect of life, including business. And in business, you need to impress your customers at the very first impression, if you are to make any impact in their psyche. Businesses of every niche would follow this, and the hospitality industry is no exception. Thus, for a restaurant, the magic lies in its ability to impress its patrons at the very first instance, using its menu, the ambience, the overall getup, and….its NAME! Well, for an entrepreneur planning to open a restaurant, inventing a suitable name is the very first and the most important step. The name of the restaurant has to be catchy and exhilarating enough to lure the gourmets in! Yes, the menu will closely follow suit, but it’s the very trade or the brand name of the restaurant that will ring the first bell for the gastronomes. That’s the reason; the pundits would suggest selecting the name for your restaurant with extra caution. In fact, they will suggest following certain tips while selecting the name.
Being Careful Will Make a Difference
Firstly, the name of the restaurant should be a unique and an innovative one. It has to define the various intangible aspects associated with your business, like your branding & marketing strategy, online presence, ambience & interior designs and so on. However, the most critical aspect is that the name you select has to be expressive enough. It has to have that power to advocate the uniqueness of your endeavor. Once these conditions are fulfilled, the name becomes a trademark in no time!
Selecting a Meaningful, Catchy and Attractive Name
It goes without saying; the name has to be meaningful, catchy and attractive enough to lure the foodies. Also, it will help you to grow a credible client base and consolidate it over time. A meaningful, catchy and attractive name will justify the mission and vision of your business venture.
Keeping Rebranding at Bay
Rebranding happens as and when you fail to give a name that is timeless. In other words, you will start considering the name inappropriate after some point in time. For instance, 77 percent of the B2B marketers believe that branding, not rebranding is important for the growth of any business. Thus, when your restaurant goes through rebranding it will not help the purpose of your business in anyway. So this is one of the most important points to remember, while toying with business name ideas for your restaurant.
The Name Has to Be Simple
If you are looking forward to seeing your restaurant prosper, create goodwill and bank on it to earn more revenue over time, then the name that you decide has to be simple. In fact, simplicity of the name of your restaurant will help you in branding. Branding, as you know is an absolute MUST, if you are to see your restaurant prosper. Do not commit mistakes while naming. As per the Forbes, making mistakes while naming businesses can have disastrous consequences. Entrepreneurs do commit mistakes while naming their businesses including restaurants. That can be really frustrating for the entrepreneurs.
Conclusion:
Thus you see, when it comes to christening your restaurant, you have to be tactful as well as creative, as that will help your restaurant to prosper within a short period of time. Thus, if you have a plan of launching a restaurant, name it carefully to avoid the basic mistakes.