Facebook is a useful platform for businesses because it helps businesses to reach their potential customers.
The amount needed to spend on Facebook advertisements will be dependent on various aspects, such as audience, the area of activity, and customization parameters. The cost per thousand impressions can be vary between $5 and $ 10 and on the other hand CPC is lesser than $2.
CPC costs for re advertising usually charges between $ 0.75 and $ 1.25. And cost per acquisition for retrieval ranges between $ 5-10. These are cost-competitive and well within the reach of small enterprises.
In this article, I will give four useful tips that will help the industries to lower their Facebook ad cost and save the money that they need to spend on Facebook ads to promote their brand.
What is CPC for Facebook advertisement?
CPC is a method of billing among Facebook advertisement, that makes it easy for beginners to start advertising, but in case you don’t know how to control the features firmly, then it will increase your CPC as a result it will become difficult for you to get out of this situation. CPC is a cost that you need to pay when someone clicks on your ad.
However, you do not require to pay CPC when no one is clicked on your ad, which is one of the best advantages of this method.
What is CPM?
CPM is a cost that every business needs to pay for the advertisements that are shown by 1,000 people.
The biggest disadvantage of this method is that the businesses have to pay this cost even if a single person doesn’t click on the ad. However, it is believed that the higher your CPM would be, the more effective your ad will be.
Promote your brand on Instagram:
Along with advertising your brand on Facebook, you can also advertise your brand on Instagram.
As compared to Facebook on Instagram you need to pay less amount on CPC, therefore it is a good idea to promote a brand on Instagram.
Do not display your advertisement repeatedly to those audience who have no interested in your brand:
The greatest method to minimize the Facebook ad cost is to not advertise the brand with those audience who have not reacted to your advertisement earlier or give negative feedbacks on the previous advertisement. Never promote your brand again and again with those peoples.
However, this is not an easy task, for this, we require to make a custom Odin, which has seen your campaign’s HP using Facebook pixels.
Understand the need of the audience:
To assure the lower cost of CPC, we require to keep our audience at the heart of our strategy.
Try to understand who is interested in your brand, what they like the most in your brand, and what changes they want to view in your brand, for this you need to ask questions directly to the people by messaging them and also can take a survey online to understand about their needs.
Re Advertise your brand:
Re advertise your brand again and again with new people on Facebook, which will help you to convert your visitors to customers, which in result increase your sales and also save your money on advertisement.
Therefore, do not wait and apply this method right now as when you see the results of it then you’ll be got surprised.